2019百事盖念店手册 2019 Handbook of Pepsi Concept Store 引言 Introduction

[ 上海 ] 2019-08-07 编辑:Elise

2019年百事聚焦中国创造力,与原创联名,将热爱基因注入百事盖念店。

图片来自 Pepsi

UTC手册——百事X FengChenWang ArtsProject

UTC Handbook - Pepsi X FengChenWang ArtsProject

 

FengChenWangArtsProject由中国的顶尖时装设计师王逢陈主导的艺术项目,设计师王逢陈在2015年创立了FengChenWang时装品牌,未来感与高性能的设计理念展现出了她别具一格的个人风格。

FengChenWangArtsProject is a pioneering art project led by Wang Fengchen, one of China's top fashion designers. Designer Wang Fengchen founded FengChenWang fashion brand in 2015, and likes to feature futuristic and high-performance design concepts in her work.

2019年极具时尚前瞻性的百事可乐,与品牌FengChenWangArtsProject联名合作,完美展现百事有关创造与热爱的个性主张,将原创赋予独一无二的潮酷设计。

In 2019, Pepsi, in collaboration with the brand FengChenWangArtsProject , Pepsi demonstrated its consistent support on creativity and love, endowing originality with a unique design.

 

本次跨界凭借设计师对材质的精妙把控,运用线条设计凸显未来美学质感,并融合百事标志性元素,以经典红,白,蓝撞色,波谱线条夹杂拼色与拼接,带来了时装与情感的碰撞融合。

Pepsi X FengChenWangArtsProject products highlight futuristic aesthetics and textures through subtle control of the material. The iconic Pepsi colours, the classic red, white and blue, and the splicing and stitching of spectral lines in the design showcase the collisions and integrations of fashion and emotions.


标签 PEPSI