UTC手册——百事X KARL LAGERFELD

UTC Handbook – Pepsi X KARL LAGERFELD

KARL LAGERFELD，源于巴黎的经典高奢时尚品牌。设计师KARL LAGERFELD为时尚界传奇性人物，曾担任过多个奢侈品牌设计总监，被誉为“时尚大帝”。

KARL LAGERFELD is a classic luxury fashion brand from Paris. Its designer Karl Lagerfeld is a legendary figure in the world of fashion, and is known as the “Fashion Emperor”.

为致敬时尚经典，2019年百事跨界与KARL LAGERFELD合作将“敢黑带感”的品牌理念融入年轻人的生活，倡导大胆突破、独一无二的生活态度。

In order to pay tribute to fashion classics, Pepsi joined hands with KARL LAGERFELD in 2019, to encourage the younger generations to embrace its brand proposition of living without compromise. Both brand propositions echo each other, and advocates the making of bold innovations.

此次罐身设计将极简主义与深邃黑色完美融合；联名单品印有老佛爷经典头像X百事LOGO工艺印花 。本次跨界完美诠释了与老佛爷名言一脉相承的百事理念：“时尚是一种态度，而不止是服装的细节”。

The design of the Pepsi X KARL LAGERFELD can is a perfect blend of minimalism and deep black. It features the classic portrait of KARL LAGERFELD and the Pepsi Logo print, and embodies both brand’s consistent philosophy of “Fashion is an attitude more than a clothing detail”.