UTC手册——百事 X 红双喜

UTC Handbook - Pepsi X DHS

 “红双喜”创始于1959年，是第一个在世界大赛上亮相的中国体育品牌，是国内最具国际影响力的运动品牌之一。

Founded in 1959, DHS is China’s first prominent global sports brand, as well as the first Chinese sports brand to appear at any major international sports event.

2019年百事将“热爱全开”的品牌主张渗透当代年轻群体的生活场景，让“热爱”的边界延伸至体育领域，跨界推出联名款乒乓运动系列。

In 2019, Pepsi resonated its brand proposition “FOR THE LOVE OF IT” with life scenes of young people. With the launch of Pepsi X DHS’s ping-pong series, it extends the “love” gene to the sports sector.

此次联名款乒乓球板与手柄在设计方面均采用了百事logo的经典用色，球台与球身也进行了简单不失大胆的创新，为运动场景衍生出独一无二的潮流态度。

In addition to the classic-colored Pepsi logo on the ping-pong pads and handles, Pepsi X DHS tables and balls also embody the companies’ concepts of bold innovations. The cross over give rise to a unique fashion style in the field of sports.