UTC手册——百事 X 回力

UTC Handbook - Pepsi X Warrior

回力鞋业创建于1927年，距今已有92年历史。作为经典国民品牌，回力畅销全国，并出口东南亚、中东、欧美等几十个国家和地区。

Founded in 1927, Warrior Shoes boasts of a 92 year old history, and a popularity that spans both nationally and internationally. Warrior Shoes have exported products to all over the world, including regions like Southeast Asia, the Middle East, Europe and North America.

2019年百事X回力致敬“中国创造”，用原创与热爱重新定义年轻一代的潮流风格。这一抹百事蓝衍生出的原创力，将与国民复古设计碰撞出前所未有的惊喜。

In 2019, the establishment of Pepsi X Warrior paid homage to “Created in China”, and redefined fashion styles of the younger generation. The collaboration of Pepsi with a national vintage fashion brand was sure to cause pleasant stirs with its designs.

本次跨界联名中回力帆布鞋型与徽标，搭配清爽的百事蓝，释放酷玩灵感；透明EVA材质的联名款雨衣映衬百事LOGO印花细节，焕新经典创意。

With the aim of creating something lively and fun, the Pepsi blue and logo was adopted onto the Warrior canvas shoes, along with its print being used to line Pepsi X Warrior’s transparent EVA raincoat.