UTC手册——百事 X 妈妈制造

UTC Handbook – Pepsi X Mom Handworks

为传承保护非物质文化遗产，推进文化扶贫并扶持手工艺人居家就业，中国妇女发展基金会于2016年成立“妈妈制造”可持续发展创新公益项目，并荣获CSR中国文化奖。

In order to carry forward and protect the intangible cultural heritage, promote cultural poverty alleviation, and support traditional craftsmanship, the China Women's Development Foundation established the “Mom Handworks” Sustainable Development and Innovation Public Welfare Project in 2016. This project won the CSR Chinese Culture Award in the same year.

百事此次联合中国妇基会，从非遗文化中追溯中国千年原创“源”力，围绕中国数千年来独特且富饶的原创设计力量，打造非遗刺绣潮品环保袋文化单品。

Pepsi teamed up with China Women's Foundation to follow the "force" of China's millenniums from an intangible cultural perspective. Leveraging China’s long and unique design history and skills, both brands are ready to create an environment-friendly bag, featuring intangible embroidery designs and styles.

在环保袋的设计上，刺绣花纹以针为笔，唯线勾勒。通过瑶绣针法的转化、衍生、解构与重构等方法，画出瑶绣技艺独有的瑰丽与美妙，中式写意美感让非遗技艺的生命力重塑新生。

The designs on the Pepsi X Mom Handworks bags use the Yao embroidery technique, along with several different methods, to create unique pieces of art, that embodies the vigor and vitality of carrying on intangible cultural legacies.