What prompted the cooperation with Luxury Rebel? What is the opportunity?
Well I think as a bridal and fashion brand, ultimately you want to expand into different sort of divisions and options you could offer your customers. So when Luxury Rebel gave to us and approached us and we were very excited because it was a new project, it was something that was a nice extension to the product we already offer in China. And also the idea of completing the look for the bride by offering her the accessories starting from the dress veil and now the shoe are really just kind of completes you know the Mikael D sort of vision in terms of like completing this. They are very important company in China and they have beautiful product which is also a good price. I think it was just a perfect match. So when they did approach us, we accepted and were very happy to move forward.
Do you have any interesting things to share when designing shoes with Jean?
Every design project has it's exciting, you know moments and opportunities, and I think the most important part about designing the collection was really injected the Mikael D aesthetic and signature, so whether it's with a collar or within design details like the crystals and embroider. And basically the details that make the shoe was all meant to be a microchip. Aesthetic with collaboration and his vision also. I wanted to create something a little bit more. Just take a moment because I find brides they want a small touch of design. Very pretty and romantic custom shoes, so it was really just understanding Michel's vision. Efficient companies together.