GEOX开启“Walk for Earth——为地球行走”系列“履”程 GEOX “Walk for Earth” Journey “上海崇明东滩首站 守护候鸟迁徙 促进人与自然和谐共生”

[ 上海 ] 2021-05-13 编辑:aurora

2021年4月22日,恰逢第52个世界地球日,GEOX宣布开启“Walk for Earth——为地球行走”系列“履”程,由WWF(世界自然基金会)专家带队走进自然,沿途走过候鸟迁徙处、亚洲象的栖息地、羚羊与雪豹的生存地、及国宝大熊猫的基地,了解人类与自然之间紧密的关系,呼吁关爱自然保护环境,坚持与WWF一起共同推动生物多样性保护,践行绿色生活方式及可持续理念,促进人与自然和谐共生。

Coinciding with the 52nd anniversary of Earth Day, GEOX officially announced the launch of the 2021 "Walk for Earth" Journey on 22nd April, 2021. The exploration guided by World Wide Fund for Nature experts is to walk along the nature reserve and discover the birds migration locations, habitats of Asian elephants, antelopes, snow leopards, and the base of Chinese “National Treasure” - Giant Panda, championing with WWF for biodiversity conservation, well-being lifestyle and sustainability philosophy, and co-existence with nature.

“Walk for Earth——为地球行走”系列“履”程首站于5月8日(世界候鸟日)来到国内唯一一处与候鸟保护区相邻的湿地公园——上海崇明东滩湿地公园,呼应今年世界候鸟日的主题:“像鸟一样歌唱、翱翔”(Sing, Fly, Soar – Like a Bird!),让人们用自己的声音和创造力来表达对鸟类与自然的欣赏。

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The inaugural event was set on 8th May 2021, the World Migratory Bird Day, to unearth Shanghai Chongming Dongtan Wetland Park, the single wetland park in the country, neighboring the migratory bird reserve, echoing the theme of this year's World Migratory Bird Day "Sing, Fly, Soar – Like a Bird!”, encouraging people to use their creativity to voice for the intricate relationship between wildlife and mankind.

GEOX此次“履”程特邀国家一级演员、上海歌舞团荣典首席舞蹈演员王佳俊先生(微博@快乐的佳俊)前往崇明东滩湿地公园,以舞蹈艺术的形式展现珍稀鸟类的形态以及与周边环境的互动,希望带来情感共鸣与思想启迪,以此呼吁大众践行可持续发展的绿色环保理念。王佳俊先生出演原创舞剧《朱鹮》并担任男一号,该剧以保护国际珍稀鸟类朱鹮为题材,引发大众对人与自然共存问题的思考。

GEOX is pleased to have national first-class actor and chief dancer of the Shanghai Song and Dance Ensemble - Mr. Wang Jiajun (weibo@快乐的佳俊) as the honorable guest of the first stop of “Walk for Earth” Journey to Shanghai Chongming Dongtan Wetland Park. He performed a dance by mimicking the movement of birds and hoped to enlighten society to practice the concept of sustainable development and environmental protection. Mr. Wang Jiajun starred in the original dance drama "Crested ibis" as the main actor which the story is about the protection of the endangered bird, the Crested Ibis, and triggered the public to think about the coexistence between mankind and wildlife.

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活动当天的徒步过程中,众人与东滩湿地别致的自然风光进行了亲密接触,WWF长江湿地保护优先项目主任张亦默先生向大家介绍,“东亚——澳大利西亚鸟类迁飞区”是全球9个鸟类迁飞区中最大的一个,途径中国东部人口密集区。而东滩保护区位于长江入海口,上海崇明岛的最东端,它是长江口规模最大、发育最完善的河口型潮汐滩涂湿地,处于“东亚-澳大利西亚”迁飞区中部,是候鸟迁徙路线上的重要驿站。人类活动常常有意或无意的破坏鸟类迁徙的补给站,从而为他们的旅程制造了更大的困难,有时甚至对某些物种的存续产生了严重影响。通过此行,GEOX倡导大众在了解保护候鸟及其栖息地重要性的同时,更应注重关爱自然, 保护环境。

During the walking tour, all the participants conducted intimate contact with the natural scenery. Mr. Zhang Yimo, the director of WWF Yangtze River Wetland Protection Priority Project introduced that the “East Asian-Australasian Flyway” is the largest of the 9 Flyway Site in the world, passing through densely populated areas in eastern China. Shanghai Chongming Dongtan Wetland Park is located at the estuary of the Yangtze River, the easternmost tip of Chongming Island in Shanghai. It is the largest and most well-developed estuary tidal wetland at the mouth of the Yangtze River, plays an important role in migratory bird migration routes. But nowadays, human activities often deliberately or unintentionally destroyed the replenishment of bird migration, thus making a bigger difficulty for their journey, sometimes even have a serious impact on certain species. Through this event, GEOX advocated that the public should pay more attention to caring for nature and protecting the environment while understanding the importance of protecting migratory birds and their habitats.

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徒步结束后,众人以大自然为素材,采集各类树叶进行创作,制作出专属于己的植物标本,也借此契机与自然亲密接触,深入了解人与自然和谐共生的主题。

After the walking hiking, everyone collected different leaves as natural materials for handcrafting, and made an exclusive hand-made herbarium, as an opportunity to get in touch with nature and have a deeper understanding of the theme of the harmonious coexistence between mankind and wildlife.

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提倡健康生活方式、推崇绿色出行以及可持续理念,GEOX一直是引领行业的先锋,作为WWF全球重要合作伙伴之一,自2019年开始与WWF携手共同推动物种保护工作。WWF希望制止并最终扭转生态被破坏的现状,帮助创立一个人与自然和谐共处的未来,让新一代了解大自然和野生动物对人类生活的价值,以及保护它们的重要性。

Advocating sustainable development, environmental protection and a healthy lifestyle have always been the core principle and lasting commitment of GEOX. As one of the important global partners of WWF since 2019, GEOX has been collaborating with WWF in preserving wildlife. WWF aims to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature. One of the objectives is to engage the new generations, helping them to understand the crucial role played by our environment and getting them to see how vital it is to protect the habitat of animal species.

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关于GEOX杰欧适


意大利知名品牌GEOX杰欧适以经营休闲鞋履、正装鞋履和轻便服饰为主,专注于为男士、女士和儿童提供中高端鞋服产品。品牌享誉全球,得益于55项专利,近期又有11多项专利科技正在申请保护中。 GEOX 的名称由古希腊单词Geo(指“地球”)及字母X(代表科技)组成,体现了品牌的初衷,即不懈追求科技创新,为穿着者带来舒适体验的同时,尊重并保护地球环境。可持续发展与环境保护是品牌的核心理念,因一直坚信环境保护的重要性,2019年与WWF(世界自然基金会)达成合作,投身濒危动物保护中。与此同时,GEOX坚持使用更多环保材料并运用可持续的生产方法。在未来,GEOX将继续尊崇可持续发展理念,弘扬绿色出行方式,从而减少环境污染,让地球自由呼吸。

About GEOX


The GEOX Group specializes in classical and casual footwear for men, women and children in the medium-high price bracket, and also operates in the outwear sector. The extraordinary success of GEOX’s footwear and clothing is underpinned by technology protected by as many as 55 different patents and 11 more recent patent applications. The name GEOX combines the Ancient Greek word Geo, meaning Earth, and the letter X, the symbol of technology. From the beginning this name has encapsulated GEOX’s commitment to searching for technological innovation that promotes personal well-being while respecting the planet. Sustainable development and environmental protection are the core concepts of GEOX: establishes long-term strategic partnerships with WWF in 2019, with the aim of supporting the restoration of endangered species. At the same time, GEOX is increasingly opting for production methods and materials that are more sustainable and environmentally friendly. In future, GEOX keeps promoting the concept of sustainability and favors sustainable mobility choices that can reduce environmental impact and help the Planet breathe. On March 17, 2021, GEOX was awarded the Sustainability Leadership Award by FN (Footwear News) during the first FNAA (FN achievement award) in Shanghai.

关于WWF(世界自然基金会)


WWF(世界自然基金会)是世界上最大且备受尊敬的独立保护组织之一,拥有超过500万的支持者,并活跃在全球100多个国家。WWF(世界自然基金会)的使命是遏止地球自然环境的退化,建立人类与大自然和谐相处的未来,保存世界生物多样性,确保可再生自然资源的可持续利用,以及减少污染和浪费。www.panda.org

About WWF

WWF is one of the world’s largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. www.panda.org

关于上海崇明东滩湿地公园


东滩湿地公园建立湿地保护与合理利用的国际性生态示范区,创造面向世界、面向未来的健康的生活方式,以满足人们物质与潜在的精神需求。公园处于《拉姆萨公约》所认定的国际重要湿地内,也是亚太候鸟迁徙路线上的重要驿站和栖息地。此外,公园还是国家一级保护动物扬子鳄野放种群的重要栖息地。

About Shanghai Chongming Dongtan Wetland Park


Dongtan Wetland Park establishes wetland protection and rational use of international ecological demonstration zone to create a world-oriented, future healthy lifestyle to meet people's substances and potential spiritual needs. Dongtan Wetland Park is also an important station and habitat on the Asia-Pacific migratory bird migration route, which is recognized by the Ramsar Convention. In addition, the park is still an important habitat of the national-level protected animal Yangzi crocodile breed group.